MAC Lorde (Pure Heroine Lipstick)

Hello Friends! Just dropping in to share the new limited-edition lipstick from MAC's collaboration with Lorde.

PURE HEROINE deep plum (amplified)

$16.

Available North America June 5, 2014 at maccosmetics.com, MAC Times Square, and MAC Fifth Avenue

International July 2014 at maccosmetics.com and MAC Champs Elysees

The color itself surprised me, as I thought it was going to be much darker and, dare I say, scarier. While, yes, it would be considered a darker shade, the bright warmth of it made the shade a little friendlier to me.
However, it is a little on the daring side for me, as it is very plum.
While I'm not a huge fan of dark lips in general on me, I got brave and put this on today.

Not too bad!

What do you guys think? Will you be picking this one up??

product sent for consideration by MAC Cosmetics with no agreements or obligations to feature or review